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Latest news for spirits: Whiskey, bourbon, scotch, vodka, brandy & cognac, tequila, rum, gin, liqueurs and other spirits

Taking Home the Spirit with el Jimador

Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:   LOUISVILLE,...

TY KU’s Virtual Sommelier

TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:   TY KU Sake &...

Explore Bacardi’s Good Spirited Global Sustainability Initiative

Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:   Hamilton, Bermuda, June...

Bringing Together Scotch and Tequila

Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:   Senior representatives of...

New Sociability Campaign from Burnett’s

Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:   BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...

Serrallés Looking to the Next 150 Years

Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...

Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:   Diageo today...

Kahlua Shaking Up Summer

Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:   NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...

2015 Bourbon Classic to Return to Louisville

The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:   Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...

Bols Elderflower Liqueur

Lucas Bols has launched Bols Elderflower Liqueur in the U.S. Made from the cream-colored, honey-scented blossoms of the elder tree, also called the Sambucus Nigra, Bols Elderflower has a fresh and fragrant flavor, the...