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Don Julio Launches First New Campaign in 6 Years

The tequila brand Don Julio has unveiled its first new marketing campaign in six years. Called For Those Who Know, the 360-marketing campaign will "journey across...

Absolut Elyx Rolls Out Bottle Redesign

The luxury vodka brand Absolut Elyx has unveiled a new bottle design. Created by the London-based design agency Stranger & Stranger, the new Absolut Elyx...

Stoli Group USA Announces New Distribution Network

Stoli Group USA today announced a new distributor alignment, effective April 1, 2019. It sees the company’s wine and spirits portfolio continue representation with...

Bulleit Adds 12-Year-Old Rye to Lineup

Diageo-owned Bulleit Distilling Co. has announced the launch of their new 12-year-old rye whiskey. The brand helped jumpstart the modern rye revival in 2011 with...

3 Badge Beverage Extends Bozal Line with Three New Mezcals

3 Badge Beverage Corporation has added three new mezcals to its Bozal line, which now counts 11 different expressions. Bozal Tepeztate, Single Maguey is made...

Lux Row Announces Blood Oath Pact No. 5

Blood Oath Pact No. 5 – the fifth installment of the Blood Oath bourbon series – will launch in April. The Blood Oath series, the...

Tres Agaves Tequila Announces New Distillery, Master Distiller

Tres Agaves Tequila today announced the opening of its first proprietary distillery in Amatitán, Mexico, its shift to produce exclusively organic tequilas and the...

What is a Craft Spirit in 2019?

That the term “craft” has lost its meaning is nothing new. For years now the word has come to mean a broad swatch of things....

Interview: Woodford Reserve’s Chris Morris and Elizabeth McCall on Wheat Whiskey,...

Woodford Reserve continues to innovate, and behind that industry-setting creativity are Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall. The two pride themselves on staying ahead...

Booker’s Bourbon Releases First Batch of 2019

Booker's Bourbon has unveiled the first batch in its 2019 collection: Booker’s Batch 2019-01, also known as “Teresa’s Batch.” Like all of Booker's batches, the...
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