Bulleit Adds 12-Year-Old Rye to Lineup
Diageo-owned Bulleit Distilling Co. has announced the launch of their new 12-year-old rye whiskey.
The brand helped jumpstart the modern rye revival in 2011 with the launch of its Bulleit Rye. The popularity of this product...
Jim Beam Partners With Mila Kunis For Its “Make History” Global Marketing Campaign
Deerfield, Ill., Jan. 29, 2014 /PRNewswire/ -- Jim Beam , the world's #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to "make history" in 2014 and beyond. Kunis joins the Jim Beam...
Diageo Acquires Super-Premium Tequila Brand Peligroso
NORWALK, Conn., January 27, 2014 - Diageo, the world's leading premium drinks business, today added super-premium tequila brand Peligroso to the company's portfolio. This announcement comes just three...
Paddy Whiskey Devil’s Apple and Bee Sting
Paddy Whiskey, a 233-year-old authentic Irish whiskey brand owned by Pernod Ricard USA, introduced two new flavored whiskey blends to its portfolio: Devil's Apple and Bee Sting. Paddy Devil's Apple offers a crisp apple...
Bärenjäger Honey & Tea and Bärenjäger Honey & Pear
Honey liqueur Bärenjäger has introduced two expressions: Bärenjäger Honey & Tea and Bärenjäger Honey & Pear. Bärenjäger Honey & Tea combines premium honey and tea liqueur made from natural ingredients and no artificial flavors, the company says. Bärenjäger Honey...
Spirits of the North
Americans' fascination with'and predilection for'brown spirits continues to accelerate. Whether it's sipping a single-malt Scotch, making a homemade Manhattan with rye, collecting the finest bottles of bourbon or kicking back with a simple shot...
Diageo and Diddy Form Partnership
Diageo, the world's leading premium drinks business, and Sean Combs today announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeón.
The joint venture, a...
A. Hardy USA VSOP Cognac
A. Hardy USA, Ltd. has introduced its new VSOP Organic Cognac. The cognac features aromas of fresh pear, vanilla and roasted hazelnuts, the company says, and it is certified 'Organic' by Ecocert, meaning it...
Jägermeister Spice
Jägermeister is introducing Jägermeister Spice, its first-ever product extension in the U.S. The new expression mixes the venerable German herbal liqueur with vanilla and cinnamon spices, and has an ABV of 25%. Jägermeister Spice,...
Skinnygirl Supports Dress for Success
Bethenny Frankel, the original Skinnygirl, on Sept. presented a check for $100,000 on behalf of Skinnygirl Cocktails to Joi Gordon, CEO of Dress for Success Worldwide, an international not-for-profit organization that promotes the economic...