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Diageo Acquires Super-Premium Tequila Brand Peligroso

NORWALK, Conn., January 27, 2014 - Diageo, the world's leading premium drinks business, today added super-premium tequila brand Peligroso to the company's portfolio. This announcement comes just three...

Ron Burgundy Blended Scotch Whisky

Riviera Imports has introduced Ron Burgundy Blended Scotch Whisky. Inspired by the Scotch-loving main character of the Anchorman movies, the whisky is crafted and bottled in Scotland by Old St. Andrews Distillery, featuring a...

Paddy Whiskey Devil’s Apple and Bee Sting

Paddy Whiskey, a 233-year-old authentic Irish whiskey brand owned by Pernod Ricard USA, introduced two new flavored whiskey blends to its portfolio: Devil'€™s Apple and Bee Sting. Paddy Devil'€™s Apple offers a crisp apple...

Pinnacle Cinnabon

Pinnacle vodka has released yet another new flavor: Pinnacle Cinnabon. Parent company Beam partnered with the baked goods chain operator Cinnabon to launch the cinnamon roll-flavored vodka expression, which it says combines the decadent...

Cutty Sark Prohibition Edition Blended Scotch Whisky

Cutty Sark announced a new edition to its line of blended Scotch whiskies: Cutty Sark Prohibition Edition Blended Scotch Whisky, which pays tribute to the style of spirits consumed during the 1920s. The full...

Beefeater Burrough’s Reserve

Pernod Ricard USA recently announced the U.S. availability of Beefeater Burrough'€™s Reserve, a hand-crafted, ultra-premium gin. The small-batch offering is finished in rare oak barrels that have been hand selected by master distiller Desmond...

Seagram’s Red Berry Twisted

Pernod Ricard USA has launched Seagram'€™s Red Berry Twisted, a gin infused with ripe, red-raspberry and strawberry flavors. The 35% ABV Red Berry Twisted is an extension of the company'€™s range of Seagram'€™s Twisted...

Justin Timberlake Partners with Sauza Tequila

Sauza® Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza® 901® super premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality...

Suntory to Buy Beam

Japanese drinks company Suntory intends to acquire Beam for $13.6 billion for Beam. In addition to its namesake bourbon, Beam includes Maker's Mark, Laphroaig Scotch whisky and Courvoisier. Suntory'€™s beverage empire includes Yamazaki Japanese whisky,...

A New Direction for Stoli

Stoli Group USA in January took over complete responsibility for the importation, marketing and distribution of Stolichnaya vodka. John Esposito, most recently the president/CEO of Bacardi USA, has signed on as president of this...