Why Flavored And Spiced Rums Remain Hot Sellers

The bright spot in the rum category these days is the vibrant flavored segment, especially the spiced variants. The flavored rum category is growing and...

Bacardi Launches New Integrated Global Campaign ‘We Are The Night’

Bacardí rum today introduced “We Are the Night,” a new integrated, global campaign. This campaign "revels in the distinctive night personas that come to life under the...

Interview: Trey Litel On Why American Craft Rum Hasn’t Taken Off...

You may not think of Louisiana as rum country. But before the Revolutionary War, the state’s sugarcane plantations were so flush with rum that...

Phillips Distilling Company Adds La Hechicera Rum To Portfolio

Phillips Distilling Company announced today the addition of La Hechicera aged rum to its portfolio of brands. Produced by Casa Santana — a privately owned, family-run...

Dark Rums Remain a Bright Spot In The Overall Rum Category

Since Colonial days, rum has been a popular quaff in North America; however, it could be argued that aged rum is still a relatively...

4 Things To Know About Jamaican Rum

Premium rum is shaping up as the next big sipping category. More Americans are becoming spirits connoisseurs after the recent successes of premium whiskey...

Brand Spotlight: Diplomático, and Venezuelan’s Strict Rum Rules

Rum production operates under different rules depending on the country. Unfortunately, some are laxer than others. Not Venezuelan. Quite the opposite, explains Gilberto Briceño,...

How On-Premise Operators Have Raised Rum’s Profile with Sophisticated Cocktails

It's important for alcohol retailers to stay abreast of the latest from the on-premise market. Trends at bars and restaurants will send customers shopping for the products needed...

Why Light Rum Could Be The Next Hot Category

“The stars are aligning for rum; I think it’s going to be the next hot spirits category,” says Draga Culic, brand director at Niche...

For The Future Of Rum, Serrallés Looks To Its Past

Rum is evolving. Producers in the category want to break free from its reputation as a dark, cheap, sugary spirit used in party punches and...
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