7 Trends Shaping The Alcohol Industry in 2016-17

The modern drinker is changing. With that come new trends that have been disruptive, while also providing opportunity for beverage retailers. Consumers today want to...

Why Aged Tequila Has Captured Consumers’ Attention

Until late in the 20th century, tequila was almost always crystal clear or pale gold, with the hue coming from brief aging or allowed...

Interview: How Patrón Stays Small-Batch Despite Its Large Size

Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium...

The Craft of Tequila: How Artisanal Techniques Have Lifted The Category

At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at...

Q&A: Master Distiller German Gonzalez Talks Aging Tequila in Scotch Barrels

The recent boom in craft alcohol and connoisseurship has given rise to creative production techniques, including in barrel-aging. Distilleries know that modern drinkers expand their palates beyond one single category....

Corazon Tequila Packaging Updates

Corazon Tequila has announced new packaging that puts the focus on quality and craftsmanship, the company says. After five years on the market, Corazon realized that its packaging...

Patrón Tequila Mexican Heritage Collector’s Tin

In celebration of Patrón tequila’s Mexican heritage, the premium tequila brand has introduced a limited edition collector’s gift tin. Contemporary Mexican artist Verónica Villarreal Sada...

Corazon Tequila Expresiones del Corazon

Corazon Tequila has again aged stand-alone Blanco tequila in barrels that once held Old Rip Van Winkle and Buffalo Trace whiskey. The result is a limited,...

The Tequila Class of 2015

There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it...

Spotlight QA: Avion Tequila

I recently spoke with Ken Austin, the founder of Tequila Avión, who created the brand after seeing what he called an opportunity in the...
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