7 Wine Trends To Watch In 2017
What trends are defining wine in 2017?
With such diversity among global products, and with Millennials gaining more interest in the category, effective marketing remains important. And there are plenty of trends that transcend Millennials and marketing —...
How Spirit Works’ All-Female Production Team Reflects Women In Spirits
Spirit Works Distillery never intended for an all-female production crew. But that’s how it worked out for the Sonoma-based craft distillery. And that makes the business a microcosm of sorts for women in the...
6 Flavor Trends In 2017
Savvy retailers know to keep an eye on current trends coming out of bars and restaurants, as they will soon affect off-premise sales. Customers experience what's hot on-premise and then come to stores looking to replicate what...
Are Craft Beer Bombers Going Extinct?
What's happened to craft beer bombers? Why are large-format beers collecting dust on shelves?
Just a few years back they were the primary means of packaging premium brews. Craft fans hanging out would all bring bombers to share. Or...
How To Expose Novice U.S. Drinkers To Bordeaux
Wine-lovers need no introduction to Bordeaux. But what about average Americans? What do they think about this historic, world-class region?
Especially Millennials. Is Bordeaux on their radar? Or does this generation much prefer the hipness of New...
Why January Is The Best Time To Buy Wine
Having travelled to Napa or Sonoma Valleys about 100 times, I can firmly state that the best time of year to purchase from wineries is actually in January. I use this golden opportunity to...
10 Craft Beer Trends In 2017
One craft beer trend is certain for 2017: it's boom time.
For the first time in history craft beer has surpassed a 10% share of the overall U.S. beer industry. This is still a category on the rise....
How A Tiny Tennessee Distillery Taught Advertising Lessons To Madison Avenue
“I didn’t know we owned land in Tennessee,” our then-teenage son greeted us when my wife and I returned home one evening. “The Sheriff of Moore County called. Said there were poachers on our...
Why Imported Whisky Is Booming
Lost beneath the hubbub about the boom in American whiskey are some exceptional numbers in the U.S. for the rest of the world’s whiskies. For example, while the spirits industry has grown accustomed to...
How Long Will The IPA Craze Last?
There is no doubt about America’s dominant craft beer style: the IPA. This classic British brew has captured the attention and spending of U.S. drinkers. But how long will the IPA craze last?
That may depend...