Jim Beam Partners With Mila Kunis For Its “Make History” Global Marketing Campaign
Deerfield, Ill., Jan. 29, 2014 /PRNewswire/ -- Jim Beam , the world's #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to "make history" in 2014 and beyond. Kunis joins the Jim Beam...
George Dickel No. 1 Foundation Recipe
George Dickel No. 1 Foundation Recipe hit shelves in early January to shake up the booming white-whisky category. George Dickel No. 1 is a 91-proof, 45.5% ABV whisky with a clear appearance and initial...
Tequila el Jimador Packaging
Tequila el Jimador from Casa Herradura has revamped its packaging. The new bottle features an embossed illustration of the iconic Jimador agave harvester. The slightly modified bottle has stylized, pronounced corners at the shoulders...
Wild Turkey Celebrates 60 Years of Master Distiller Jimmy Russell
Break out the bourbon: Wild Turkey’s master distiller Jimmy Russell celebrates 60 years of service with the distillery this year. That makes him the longest tenured, active master distiller of any whiskey brand in...
2 Gingers Founder Taking Brand on Roadshow
Irish whiskey is on fire: The category is expected to surge more than 15% in the next year, to a projected 2.8 million 9-liter cases consumed in 2014, according to the Beverage Information Group....
Fill ‘Er Up
Growlers are a roaring business for enterprising retailers. In-store kiosks filling up those little brown jugs of beer to-go are appearing in venues as diverse as supermarkets, convenience stores and even pharmacies, as well...
Taking It To The Max
For most wine and spirit retailers, adjusting to today’s high-tech world might mean adding an off-the-shelf electronic kiosk with a wine-and-food pairing program; or maybe incorporating into the store design electronic shelf tags that...
Playing Defense
Retailers are a gregarious bunch. They want to attract people to their stores, show them cool, desirable things, provide them with an enjoyable shopping experience and, as much as possible, give them what they...
The Sophisticated Spirit
“It’s a new time, a new age, a new era for Scotch consumers in the U.S.,” said Brian Radics, Director of Scotch Whisky, Diageo. “Not every category can say they’re a dynamic category right...