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Jim Beam Partners With Mila Kunis For Its “Make History” Global Marketing Campaign

Deerfield, Ill., Jan. 29, 2014 /PRNewswire/ -- Jim Beam , the world's #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to "make history" in 2014 and beyond. Kunis joins the Jim Beam...

2 Gingers Founder Taking Brand on Roadshow

Irish whiskey is on fire: The category is expected to surge more than 15% in the next year, to a projected 2.8 million 9-liter cases consumed in 2014, according to the Beverage Information Group....

Taking It To The Max

For most wine and spirit retailers, adjusting to today’s high-tech world might mean adding an off-the-shelf electronic kiosk with a wine-and-food pairing program; or maybe incorporating into the store design electronic shelf tags that...

Playing Defense

Retailers are a gregarious bunch. They want to attract people to their stores, show them cool, desirable things, provide them with an enjoyable shopping experience and, as much as possible, give them what they...

The Sophisticated Spirit

“It’s a new time, a new age, a new era for Scotch consumers in the U.S.,” said Brian Radics, Director of Scotch Whisky, Diageo. “Not every category can say they’re a dynamic category right...

2014 Growth Brands

While job growth in U.S. continues to move forward in fits and starts, the overall U.S. economy is still in a modest recovery mode. Depending on which economist or pundit you read or listen...

Tequila’s Rising Star

What do George Clooney, Justin Timberlake, P Diddy, Carlos Santana and Sammy Hagar all have in common? They are all hitching their stars to tequila, with category sales volume and revenues both enjoying robust...

International Affairs

Imports are growing in the U.S. beer market, even while overall sales are down, but import growth is uneven. Some players are strong, others losing share. Indeed, many see the import market as segmented...

Clear Profit

For years now, the sight of your shelves teeming with bottles of vodka, spanning value brands and slick symbols of luxury alike, has been a familiar one. After all, vodka remains the country’s most...

Building Wine Sales

Americans today are living in a golden age of wine, with more varietals, labels and vineyards available to them than ever before. And they, in turn, are literally gobbling the stuff up, both as...