Beverage Dynamics 2019 State of the Industry Survey

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Southern Glazer’s Increases Distribution of Gérard Bertrand Wines

Southern Glazer’s Wine & Spirits has expanded its distribution agreements with French winemaker Gérard Bertrand to five additional markets in the U.S. The new markets are Arizona, California, Hawaii, Utah and Wyoming. With this expansion, Southern...

The Best Alcohol Advertising and Promotions of 2018

Our annual Advertising and Promotion Awards celebrate the best design and execution of branded content in the alcohol industry. These are the marketing efforts that most effectively and creatively earned the attention of consumers...

THRACIAN MAVRUD – BRAVERY, LOVE AND ESPIONAGE

March 21, 2018 Sponsored Content THRACIAN MAVRUD – BRAVERY, LOVE AND ESPIONAGE Every wine-growing region has its own emblematic variety on which it builds its own wine reputation in the world. For some that is Malbec, for...

Melnik Wine Legends

March 20, 2018 Sponsored Content Melnik Wine Legends New Wines of Ancient Thrace is a promotional campaign of the Bulgarian Wine Export Association, which aims to present in United States, China and Japan the most interesting wines...

2017 Newsletter Archive

December 27: Marketing Strategies for Organic Wine, Spirits and Beer December 20: How Garfield's Thrives in a Competitive Market December 13: Spiced and Flavored Rums Drive Growth December 6: The Best Wines Reviewed in 2017   November 29: Sparkling...

What’s the Future of Barrel Aging?

Wood aging has reached new levels. Whiskey now matures in ex-beer barrels, beer in former mezcal casks, bourbon barrels are holding cab sauv, and everything in between. Has it gone too far? Do some barrel-aged...

Old Pulteney Stroma Malt Whisky Liqueur

Old Pulteney single malt Scotch whisky is introducing its Stroma Liqueur to the U.S. market. Stroma is a blend of malt whiskies from Old Pulteney's portfolio. Bottled at 35% ABV, its sweet taste has "robust...

Rock N Roll Tequila

Rock N Roll Tequila is a new brand of tequila packaged in glass guitar bottles. The bottles each have a patented 50-ml. bottle top known as a “roadie” which provides two shots of tequila. Rock N Roll...