Beverage Dynamics Complementary Products Guide

Off-premise retailers sell more than just beer, wine and spirits (where legal). Many offer pairing options like cheeses, meats and cigars, as well as mixers, sodas and other tobacco-related products.

While this ancillary merchandise makes up a small percentage of sales, the margins are high and they help increase basket size. And they’re a convenience to customers – allowing them to make one stop for their special event purchases. Learn more about how you can effectively merchandise non-alcohol products in our annual Complementary Products Guide.

Download the 2018 guide by clicking here


For more information about advertising in the New Products guide, please contact publisher Amy Collins at