Off-premise retailers sell more than just beer, wine and spirits (where legal). Many offer pairing options like cheeses, meats and cigars, as well as mixers, sodas and other tobacco-related products.
While this ancillary merchandise makes up a small percentage of sales, the margins are high and they help increase basket size. And they’re a convenience to customers – allowing them to make one stop for their special event purchases. Learn more about how you can effectively merchandise non-alcohol products in our annual Complementary Products Guide.