Beverage Dynamics Complementary Products Guide

Off-premise retailers sell more than just beer, wine and spirits (where legal). Many offer pairing options like cheeses, meats and cigars, as well as mixers, sodas and other tobacco-related products.

While this ancillary merchandise makes up a small percentage of sales, the margins are high and they help increase basket size. And they’re a convenience to customers – allowing them to make one stop for their special event purchases. Learn more about how you can effectively merchandise non-alcohol products in our annual Complementary Products Guide.

Download the 2018 guide by clicking here


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