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10 Alcohol Trends to Watch in 2017-18

Consumer taste continues to evolve. Recent industry-defining beverage alcohol categories like bourbon, IPA and rosé have begun to splinter off into subcategories. Different takes on these styles have emerged, including regional focuses or reimagined...

Mighty Swell Sparkling Cocktails Mango

Austin-based beverage company, Mighty Swell Sparkling Cocktails, announced the launch of their newest flavor, Mango, the first flavor addition since the company launched in 2016. The new Mango Mighty Swell tastes of sweet, ripe fruit balanced with...

Can American Craft Spirits Continue To Grow?

American craft spirits appear to be in boom time. But can the trend continue? Sales in the U.S. grew 4.1% last year, as volume increased 2.3%. Products in the $20-$30 range were up 7.1% in...

How Cordials And Liqueurs Add Depth And Complexity To Cocktails

Editor's Note: Many off-premise trends have their origins at bars and restaurants, so we occasionally bring readers pertinent stories from our on-premise sister publication, Cheers Magazine.  In cocktails, cordials and liqueurs play the supporting role of...

How To Engage With Today’s Evolving Customer Base

When Sarah Lisotta, marketing manager at Martin Wine Cellar in New Orleans, interacts with her customers, her goal is to not only engage with the customer, but also to have them remain engaged with...

Yuengling Launches Largest Marketing Campaign In Company History

Yuengling is going big. D.G. Yuengling & Son, Inc., America’s oldest brewery, is launching its largest marketing initiative in its nearly two century history, the company reports. The brewery’s new “Respect. It’s Earned.” campaign, created...

The Reign of Spain — Why Spanish Wine is Worth Checking Out

There's a lot to like about Spanish wine: the category offers exceptional value and a wealth of native grapes. Spain first earned the attention of American wine drinkers in the 80s and 90s on the strength...

10 Beverage and Mixology Trends to Watch in 2016

Craft cocktails are not just for bars anymore. The modern consumer is more knowledgable and adventurous when it comes to drinks. And that extends into cocktails, which leads many customers to experiment with mixology in their...

Progressive Drinking and Retailing

The Urban Grape’s tagline is “drink progressively.” The meaning is two-fold for this Boston-based retailer, which operates locations in both Chestnut Hill and the city’s South End. On one hand, The Urban Grape is progressive...

Taste Prediction App Next Glass Partners with Total Wine, Wine.com and Drizly

The digital landscape of the alcohol industry continues to shift and solidify. Next Glass — an app that uses data logarithms to predict which yet-tried beers and wines a user will enjoy — has announced partnerships with Total Wine & More, Wine.com, and...