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Everything You Need to Know About Sake

So. You think you’ve figured out wine pretty well. Then craft beer got big, and you had to learn what IBUs were. Craft cocktails came sneaking up behind you, and suddenly American whiskey has exploded as a category.

And now I want to introduce you to sake to sake. Wait. Don’t throw close this webpage. I’ll keep it simple.

Sake is technically closer to beer than wine, because it’s brewed from fermented grain—rice, of course. While you might think of it only as an accompaniment for sushi, sake can pair with other Japanese, Asian and even Western foods. It also makes for interesting and accessible cocktails.

There is a broad range of sake quality and prices, from basic all the way up to luxury levels. Sake flavors can go from light, floral and delicate all the way up to rich and funky. Think light beer vs. a hearty oatmeal stout.

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Sake pairing suggestion for your customers: sushi is excellent with the Japanese spirit.

Making the Grade

Brewing sake seems simple at first. The rice is milled rice (the outer layer is ground away), steamed and then mixed with koji, a mold that grows on the rice and converts starch to sugar. Yeast and water are added and sake happens. Each stage, though, can have complex nuances.

Take the milling process. The outer layers of the rice contain proteins and fats. When these are milled away, it leaves the center of the grain, which has more pure starch.

So the more the rice is milled, the higher the grade of the sake. The degree to which rice has been polished is called seimaibuai.

Ginjo sake, for instance, has had a minimum of 40% removed (or a 60% seimaibuai), and daiginjo a minimum of 50% removed. These higher-grade sakes tend to be the most fragrant and delicate, and are best served slightly chilled.

With junmai sakes, no distilled alcohol is added, leaving a slightly fuller flavor.

The variety of rice makes a difference, too (think chardonnay vs. pinot grigio). You really only need to remember one of the dozen or so most used ones though, and that is Yamada Nishiki. Often referred to as the “king of rice,” Yamada Nishiki is used in most premium sake.

Koji and yeast also deeply affect the quality and style of the final product. The way that the koji is introduced to and grown in the rice can have a profound effect on the flavors created during fermentation. The best sake breweries do it themselves.

As for yeast, there are many different strains used, each yielding different final aromatics in the sake. Some will give more pear and apple aromas, some produce sakes with higher final acidity.

The last two factors are the quality of the water used and the talent of the brewer—both of which are pretty close in importance to the ingredients mentioned above. Most sake is then filtered. Unfiltered versions of sake, called nigori, are cloudy, often with a slight aroma of melon and sweeter taste. Sake is typically not aged.

New Bacardi Marketing Aimed at Millennials

Bacardi rum has unveiled a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, the company says.

This is the first campaign launch since Bacardi revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.

The TV spot, entitled “The Truck,” is “a take on a Millennial’s world,” the company says, “capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey.”

The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.

The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and spirit, the company says, as well as a shout out to those who are “busting through and overcoming obstacles in the real world.”

“We want to fuel that modern-day hustle,” explained Mauricio Vergara, Chief Marketing Officer for North America, and global lead for Bacardi rum. “Our heritage and history is very important to us, and we wanted to create something where consumers feel like we can be part of their story and they can be part of ours. That’s why the ad isn’t overly stylized or overtly ad-like.”

The TV spot kicks off a series of brand activations from online and mobile content to digital firsts, media partnerships and real-world house parties where consumers are central to the brand experience.

The Bacardi Untameable House Party kicks off with a Halloween celebration in Philadelphia, Pa. on Saturday, October 31. Positioned on a Bacardi flat bed truck, Bacardi House Party will open its doors to consumers to experience a combination of creative moments and activations, and musical performances.

The tour then continues down the East Coast stopping in Washington, D.C. (November 14); Atlanta, Ga. (November 25); and Miami, Fla. (December 5), where it will join the country’s most iconic art festival.

On social media, the rum will work with Facebook on Immersive Canvas, a new content unit on the social site that captures brand stories and plays to the demographic with an interactive experience, according to the company.

“We want to connect with Millennials in their preferred channels, so we’ve put together a really strong multi-channel approach across the entire program of activity,” said Fabio Di Giammarco, Global Vice President, Bacardi rum.

The Bacardi Untameable Truck TV spot launches tonight, October 12, in the United States on cable entertainment programming, cable sports and late night entertainment shows such as American Horror Story: Hotel, Jimmy Kimmel Live and SportsCenter.

Online, it will hit platforms such as Pandora, Hulu, YouTube and ESPN.

Duckhorn 2013 Canvasback Cabernet Sauvignon

Washington State’s Duckhorn Wine Company is releasing its second vintage nationally, beginning this month.

Like the 2012 vintage, the 2013 Canvasback Cabernet Sauvignon was crafted using grapes from some of Red Mountain’s most renowned vineyards, the company says, including Klipsun, Ambassador, Quintessence, and Shaw.

In addition to sourcing from local growers, Duckhorn Wine Company acquired and planted its 20-acre Red Mountain Longwinds Estate Vineyard, which will begin yielding fruit for Canvasback in 2017. Located near the top of the mountain above the frost zone, at an elevation of approximately 900 to 1,100 feet, the property was widely recognized as the most coveted uncultivated site of the mountain, the company said.

The site was planted, and is being farmed, by Canvasback Vineyard Manager, and Washington winegrowing authority, Dick Boushey, who is a past “Grower of the Year” honoree by both the Washington Association of Wine Grape Growers and the Washington State Grape Society, according to the company.

“Establishing an estate vineyard is a testament to how committed we are to being here on Red Mountain, and hiring Washington native Brian Rudin as winemaker is a testament to how committed we are to quality,” says Duckhorn Wine Company President & CEO Alex Ryan.

With the 2013 vintage release, Canvasback has increased production more than twofold from 2,500 cases. To maintain the quality of the debut vintage, which sold out in months, Canvasback sourced additional fruit from its core growers, the company said, while also establishing new grape-sourcing partnerships with three other top Red Mountain growers: Canyons, Kiona Vineyard – Heart of the Hill and Obelisco.

For more information about Canvasback, visit CanvasbackWine.com, or join us online at Twitter.com/CanvasbackWine and Instagram.com/CanvasbackWine.

Russell’s Reserve Single Barrel Rye

Russell’s Reserve has unveiled its Single Barrel Rye.

“Rye Whiskey is booming, and Master Distillers Jimmy and Eddie Russell are responding the only way they know how – a 104 proof, barrel-aged spice bomb like only they know how to make,” the company says.

In a report released this month, the Distilled Spirits Council of the U.S.  declared Rye Whiskey volumes have grown 536% from 88,000 9-liter cases in 2009 to over a half million cases (561,000) in 2014.

For their new rye, the Russells selected  barrels primarily from the “center cut” locations (levels 3 – 5) of the rick houses, the company says. Russell’s Reserve Single Barrel Rye is not chilled-filtered, to capture all the flavor rye provides. Caramel in color, this single barrel release offers a balance of spicy pepper, vanilla and caramel on the nose and palate, according to its producers.

Russell’s Reserve Single Barrel Rye will be available year-round as a permanent addition to the Russell’s Reserve portfolio. It will be sold nationwide in 750-ml. bottles for a suggested retail price of $59.99.

Heineken Acquires Red Stripe Beer from Diageo

The Jamaican beer brand Red Stripe has changed hands.

As part of a $780.5-million deal announced yesterday, Heineken has agreed to buy controlling ownership of Jamaican alcohol-producer Desnoes & Geddes from Diageo. Among D&G’s assets is the beer brand Red Stripe.

Diageo had previously owned a 57.9% stake in D&G, while Heineken had just 15.5%. After buying up the entirety of Diageo’s stake, Heineken now has a 73.3% stake.

D&G also owns the Dragon beer brand. The license to use Red Stripe and Dragon in connection with the manufacture, production, selling, distribution and/or marketing in the United States, the United Kingdom and Canada, was previously held by Diageo. Affiliates of Heineken will become the new license holder for Red Stripe and Dragon in these countries, beginning January 1, 2016.

As part of the same deal, Heineken also:

  • Obtained full ownership of GAPL Pte Ltd (“GAPL”), having acquired Diageo’s shareholding, which was slightly lower than 50%. GAPL owns 51% of the issued share capital of Guinness Anchor Berhad (“GAB”), which is listed on the Malaysian Stock Exchange. GAPL is also the licensee for Guinness and ABC Stout distribution for the Singapore market.
  • Sold its 20% ownership stake in Guinness Ghana Breweries Limited (“GGBL”) to Diageo.
  • Entered into licensing agreements with Diageo for each other’s brands currently in the respective portfolios in Jamaica and Ghana.

“Today’s transaction represents another important step towards ensuring that our portfolio of assets and participations is optimally structured to support our strategic agenda,” said Jean-François van Boxmeer, Heineken CEO and Chairman of the Executive Board. “Having greater commercial control in the important regions of South-East Asia and the Caribbean will allow us to maximise the strong potential of our brands in these growth markets.”

“Our close collaboration with Diageo has been very productive over the years and I would like to thank them for their valued partnership,” he added.

UV Salty Caramel Apple

UV Vodka’s has brought back its seasonal release, UV Salty Caramel Apple.

This flavored vodka is 30% ABV and available for a limited time this fall, and ideal for the season’s cocktails, the company says. A balance between salty and sweet, UV Salty Caramel Apple evokes the taste of a crisp orchard apple, dipped in caramel and capped with a salty bite to bring quintessential autumn flavors together, the company says.

UV Vodka is made with all natural flavors and distilled four times.

The suggested retail price is $12.99 for a one-liter bottle, $11.99 for a 750-ml. bottle and 99 cents for a 50-ml. bottle.

Egan’s 10-year-old Single Malt

P&H Egan Ltd. is reviving its historic Egan’s Irish whiskey, representing 160 years of Egan family heritage. The brand is launching in select U.S. cities this fall with its first expression, Egan’s 10-year-old Single Malt.

Egan’s Irish Whiskey dates back to 1852, when Patrick and Henry Egan founded P&H Egan. Over the next 116 years of operation, P&H Egan was involved in numerous commercial enterprises, the company says, including bottling, malting, brewing, wholesaling, importing and exporting, before an inability to compete with multinationals caused P&H Egan to voluntarily close its doors in 1968.

While the Egan family business was no longer in operation, the Egan spirit lived on through the family’s descendants. Maurice and Jonathan Egan, fifth and sixth generation Egan’s, alongside longtime family friend and industry expert, John Ralph, are revitalizing the company to carry on the traditions of the family.

Egan’s 10-year-old Single Malt is 100% pot-still Irish whiskey aged for 10 years in oak casks before being selected by the Egan family and approved to bear the family name. Egan’s is non-chill filtered, allowing character to be retained from the casks in which it is aged.

Egan’s 10 Year Old Single Malt will be available in the U.S. in October in Illinois, Massachusetts, New York and California, with a suggested retail price of $49.99.

Does Rum Age Better Under the Sea?

Seven Fathoms Rum, true to its name, ages rum in an unusual place: 42 feet underwater. (1 fathom = 6 feet.) We recently caught up with Nelson Dilbert (above, left), co-owner and co-master distiller at Cayman Spirits Co., which produces the Seven Fathoms Brand, to to talk about this odd process.

Hi Res Beach - Seven FathomsBD: How did you get the idea to age rum underwater?

ND: When we first started the company 10 years ago, my partner Walker Romanica (above, right)came up with the idea. And we saw further proof of this concept when researching how to make rum.

We read the success story of Facundo Bacardi, and his rum brand. One thing he claimed in his biography was that his rums were so good because they were aged near train tracks. The trains rattled the barrels as they went by. And this agitated the rum within, bringing different parts of the rum in contact with the sides of the barrels. We thought, ‘How can we replicate that effect?’ I remember I was looking out my office window. And I saw the ocean.

At first we thought about putting the rum on a boat. But as we did the math, we realized that putting that many rum barrels on a boat would make it sink.

Walker’s family owns a dive company. They’re some of the most technical divers in the country. We asked them whether we could secure our rum barrels underwater. And that’s how we came up with the concept.

BD: Why does the rum aging underwater make a difference?

ND: For the same reason that changing temperature is good for rum. It sucks the rum in and oat of the oak barrels. You get the same affect with the changing tides. Twice per day there is a 10% pressure change in the water. It allows for different parts of the rum to get into the oak.

When you shift or stir rum during the aging process, it spreads out the oak saturation, rather than oversaturating the same parts of the rum at the sides of the barrel.

BD: How do you keep the sea from damaging the barrels?

ND: They’re protected from the ocean in a large bag. They’re never in direct contact with the sea.

BD: What’s the typical length of aging?

ND: We believe that underwater aging allows for a much faster aging process. In two years, we can get a product that tastes like it was aged for five to seven years. Two years is our minimum amount of aging.

We do have older barrels. And we do have barrels at different depths. We’re trying to do a five-year-old at 10 fathoms.

And we do have barrels in different locations, other than our main site on the northern end of the Cayman Islands. We’re experimenting with water currents to see if the shifting back and forth adds another level of agitation.

BD: Where is Seven Fathoms available?

ND: We’re in the U.S., Canada, and UK. We’re going into Germany next month, and then France, Australia and China by year’s end.

We were included in a rum flight last year by the Bahama Breeze restaurant chain. We were put up against Pyrat and Capa. That was a huge jump for us, to be dealing with Darden Inc. That really opened a lot of doors for distribution.

Diageo Names New CFO

Diageo today announced that Kathryn Mikells is to be appointed Chief Financial Officer.

Based in London, Mikells’ position is effective November 9, 2015.

Mikells joins from Xerox Corporation, where she is currently CFO, a position she has held since May 2013.

Kathryn has extensive experience, the company says, having worked in a number of senior finance roles for global consumer facing and b2b businesses, including United Airlines, where she spent the majority of her career and was CFO from 2008-2010.

“Kathryn has the experience of working with teams to drive disciplined performance management which will contribute to the achievement of our performance ambition,” said Ivan Menezes, Chief Executive of Diageo. “Diageo is focused on driving performance from our core and on improving productivity to drive out cost to invest in growth.”

On Mikells’ appointment, Deirdre Mahlan will step down from the Diageo Board and her role as CFO.

“I wish to thank Deirdre most sincerely for her contribution to the Board, said Franz Humer, Chairman of Diageo. “The finance function and Diageo are stronger as a result of the changes Deirdre has made and the Board is delighted that she will continue to play a pivotal role for the company in leading our North American business.”

Said Mikells, “Diageo has a clear and compelling strategy and I am looking forward to working with Ivan and the team to deliver it.”

Stoli Group Expands With Bayou Rum Partnership

The Stoli Group has added its first rum.

Stoli Group USA, LLC and Louisiana Spirits, LLC announced today the start of a long-term partnership.

As of January 1, 2016, the multi-year agreement will see Stoli Group USA become the exclusive national distributor of Bayou Rum and its family of America’s Rum, and will enable Bayou to grow internationally in the future.

“Stoli Group USA is proud to partner with Bayou Rum and is looking forward to bringing the vision of its founders and shareholders to life in the U.S.,” said Patrick Piana, President and CEO, Stoli Group USA.”

“The opportunity to partner with a powerful, brand-focused organization like Stoli Group USA will help us achieve our long term vision of establishing Bayou Rum as the leading American Rum on the market, said Trey Litel, co-founder and president, Louisiana Spirits, LLC.”

Bayou Rum is the first spirits addition to the Stoli Group USA portfolio of premium brands, which includes the flagship Stoli Vodka brand and the luxury vodka, elit by Stolichnaya.

The Bayou Rum family consists of four offerings:  Bayou Select Rum, Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur. It is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the U.S., the company says.