Bacardi To Acquire Patrón Tequila
Bacardi Limited, the largest privately held spirits company in the world, announced today a definitive agreement...
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Why Patrón Jumped Into Augmented Reality — and What’s Next
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has... -
Interview: How Patrón Stays Small-Batch Despite Its Large Size
Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing.... -
Patrón Tequila Mexican Heritage Collector’s Tin
In celebration of Patrón tequila’s Mexican heritage, the premium tequila brand has introduced a limited edition... -
Patrón Looks to ‘Bring It’ This Summer With In-Store Campaign
In time for Summer entertaining, Patrón Spirits has introduced a collection of Summer-themed in-store POS and... -
Patron Dives Into Virtual Reality
The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without... -
Patrón Extra Añejo 7 Años
Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced.... -
Patron Launches ‘The Art of Patron’
Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. According to a press-release,... -
Patron Citronge Lime and Café XO Incendio
Patron Spirits has introduced a new chile chocolate liqueur in the company’s Patron XO Café line,... -
Roca Patron
Patron Spirits has introduced Roca Patron, the company’s first line of tequilas produced entirely through the...
