The category-leading ready to drink brand High Noon has expanded its portfolio with a new tequila seltzer.
High Noon Tequila Seltzer is made with real blanco tequila and real fruit juice, the company says. It’s 100 calories, gluten-free with no added sugar, and available in four flavors:
- Lime
- Grapefruit
- Passionfruit
- Strawberry
“Tequila continues to gain momentum and is one of the fastest growing spirits in the market,” says Britt West, SVP & General Manager of Spirit of Gallo. “We saw an opportunity to expand our offering and bring tequila fans a hard seltzer we know they’ll love,”
“The debut of the High Noon Tequila Seltzer 8-pack comes at a time where tequila enthusiasts are craving the opportunity to enjoy their favorite spirit without having to compromise on convenience or taste,” West adds. “With tequila coming to the High Noon family, our sun continues to rise higher and shine brighter.”
The High Noon Tequila Seltzer 8-pack contain eight 355-ml. cans for a suggested retail price of $21.99.
Supporting this new line extension is a 360 marketing campaign launching later this spring.
