Growth Brands Awards

The Growth Brand Awards have recognized successful beverage alcohol brands since 1997. Growth Brands are divided into four categories (Fast Track, Rising Star, Established Growth Brands and Comeback Brands) for beer, wine and spirits. The wine and spirit winners are announced each year in the March/April issue of Beverage Dynamics, while beer winners are announced in the September/October issue.

We are now collecting case sales data for 2018 in order to determine the 2019 Growth Brands winners in wine and spirits.

For more information about the Growth Brands program, please contact Manager of Information Services Marina Velez for more information at mvelez@epgmediallc.com or 203-855-8499 x2212.

 

AWARD CRITERIA

The winning brands are determined by the Beverage Information & Insights Group, which tracks case sales throughout the year. All awards are given based on sales the prior calendar year. To be eligible, wine and spirit brands must have met the following criteria:

Rising Stars: Must be less than five years old and have exhibited growth in each year of the brand’s lifetime, reaching at least 20,000 9-liter cases in 2018.

Fast Track: Must have exceeded 100,000 9-liter cases in 2018, with double-digit growth in each of the past four years. The brand must also be at least five years old.

Established Growth Brands: Must be a top seller, moving a minimum of 400,000 9-liter cases annually. It must also have grown in each of the past four years.

Comeback Brands: Previous award winners that have rebounded in sales to at least the previous award-winning level, following a recent decline.

Hall of Fame: Brands that have received at least 15 Growth Brand Awards over the years, in any category.

 

Beer, flavored malt beverage and cider Growth Brands must meet the following criteria to be eligible for the awards:

Fast Track: Must be at least five years old, with double-digit growth each of the past three years. Domestic beers must have exceeded 3 million 2.25-gallon cases sold in 2017. Imports, craft beers and ciders must have exceeded 1.5 million 2.25-gallon cases in 2017. FMBs, sodas and seltzers must have exceeded 500,000 2.25-gallon cases in 2017.

Rising Stars: Less than five years old, with growth each year of the brand’s lifetime. Domestic and imported beers must have exceeded 100,000 2.25-gallon cases sold in 2017. Craft beers, FMBs, ciders, sodas and seltzers must have exceeded 50,000 2.25-gallon cases sold in 2017.

Established Growth Brands: Must be at least five years old, with growth during each of the last three years. Beers and ciders must have exceeded 5 million 2.25-gallon cases sold in 2017. FMBs, sodas and seltzers must have exceeded 2 million 2.25-gallon cases in 2017.

Comeback Brands: Previous award winners that have rebounded in sales to at least the previous level after a recent decline.

Hall of Fame: Brands that have received at least 10 Growth Brand Awards over the years (may only enter the Hall of Fame in a year they win another category).

 

GROWTH BRANDS HALL OF FAME

The following brands have been inducted into our Hall of Fame due to their sustained success and growth:

SPIRITS: Juarez Tequila and Jameson (2018); Bombay Sapphire, Hennessy, Patron, Remy Martin, Sauza and Svedka (2017); Burnett’s Vodka, Captain Morgan, Crown Royal, Johnnie Walker, Ketel One, Maker’s Mark and SKYY (2015) 

WINE: Chateau Ste. Michelle (2016); J. Lohr (2015)

BEER: Pabst Blue Ribbon (2016); Blue Moon, Corona Extra, Corona Light, Dos Equis, Modelo Especial, Pacifico, Shiner Bock, Stella Artois and Yuengling Lager (2015)

 

AWARDS COVERAGE

Below are links to the magazine features announcing each year’s winners.

2018 Growth Brands Awards

2017 Growth Brands Awards

2016 Growth Brands Awards

 2015 Growth Brands Awards

2014 Growth Brands Awards