Looking for a niche podcast in the beverage alcohol industry? The Beverage Information Group Insider podcast looks at the U.S. and global alcohol industries, with a focus on retail trends and best practices. We speak with business leaders in retail, branding and marketing to keep a pulse on the state of the alcohol industry. Download or subscribe to our podcast to remain current in the business of booze.
Vodka and the Kentucky Derby:
SoundCloud or Stitcher.
Join us as we speak with the marketing team at PriceWeber about how they successfully integrated Finlandia Vodka with the Kentucky Derby, an event traditionally known for bourbon. Hear how PriceWeber boosted sales of this spirit through an innovative sports sponsorship.