Death’s Door Spirits has announced the launch of a new custom bottle for its gin that’s designed for better handling and pouring with ergonomic improvements.
The redesign has a lighter bottle with better grab points and greater balance, the company says.
“At Death’s Door, we constantly review and evaluate all aspects of our process and product,” says founder and president Brian Ellison. “We had the desire to move to a custom bottle with a design we could own, and made in the USA to reduce lead times. We looked to improve its features yet maintain key characteristics of our packaging.“
The development process started with conversations with bartenders over the years, the company says, asking their opinions and observing their interactions. The idea was for a new bottle that would be bartender-friendly and reduce their risk of chronic fatigue.
The new bottles are made by Anchor Hocking in Monaca, Pennsylvania. And by having bottles made in the USA instead of overseas, Death’s Door says it has cut carbon emissions by two tons per shipment, and has reduced production lead times from four-to-six months down to just a couple of days.
“This responsiveness is vitally important for inventory management as Death’s Door continues to build its global sales,” the company says.
The result is a new bottle in three different sizes: 750-ml. and 1-L., and 700-ml. for European markets. The 1-L. version is a full pound lighter, the company says, from 4.6 pounds to 3.5 pounds, with “better axial balance and an ergonomic shape, with a flat front and back paired with a longer neck and grab ring for easier pouring.”