The Ready to Drink movement keeps expanding in size and variety as Bulleit Frontier Whiskey launches Bulleit Crafted Cocktails.
The two initial SKUs are Bulleit Manhattan and Bulleit Old Fashioned. These are whiskey-based, ready-to-serve mixed drinks.
“As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan,” says Sophie Kelly, SVP of whiskies, Diageo. “With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. Whilst nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as you can get.”
Bulleit Old Fashioned Cocktail is a sweet blend of Kentucky straight bourbon whiskey, with the classic flavors of aromatic orange bitters and simple syrup, the company reports, enhancing the hints of spice from the high-rye bourbon
Bulleit Rye Manhattan was inspired by the belief that a spicier rye makes for a better Manhattan. The straight rye whiskey in this RTD adds spice and flavor, balanced out by sweet vermouth and bitters, the company says.
Both can be enjoyed neat, chilled or over ice. Garnish with a lemon twist, orange peel or cherry.
Taking inspiration from the brand’s iconic orange and green packaging, Bulleit Crafted Cocktails come encased in design-forward bottles.
Bulleit Crafted Cocktails are 37.5% ABV.
Available now nationwide, they have a suggested retail price of $29.99 each, per 375-ml. bottle.
“It can take time to master a Manhattan or Old Fashioned,” says Adam Geissler, Bulleit brand ambassador. “Luckily bartenders are masters of their craft and have been skillfully making these cocktails with our whiskeys for years, so it was only right we had them help us create these products to help put bartender quality cocktails in the hands of people to enjoy without the time or fuss of cocktail preparation.”
