As the summer of RTDs continues, Heineken USA has launched Dos Equis Margarita Classic Lime, a ready-to-drink, spirits-based product that contains blanco tequila.
Each 12-oz. cocktail-in-a-can contains 10% ABV and is made with tequila, real lime juice and natural flavors.
“We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the U.S. market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis brand director. “Dos Equis is a credible quality brand born in Mexico, and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”
Dos Equis Margarita Classic Lime is now available in 4-pack, 12-oz. cans in select markets in the U.S.: New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas Nevada, and Georgia. Distribution of this new release increases into Southern California and Arizona this September.
This comes at a time of growth for the beer brand. During the past two years, Dos Equis has more than doubled the size of its portfolio by introducing six new products, which now includes Dos Equis Margarita Classic Lime.
To find Dos Equis products, visit dosequis.com/beer-finder.
