9 Ways to Treat Your Customers Right
We all can sell the same merchandise, for the most part. With profitability being the goal, selling for a lower price should not be the way we want our store to compete.
The message at...
Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer
Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand.
Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling...
Freddie Noe Reveals 4th Chapter in Little Book Whiskey Series
Freddie Noe, eighth generation Beam distiller and creator of Little Book Whiskey, has announced the fourth installment in his annual, limited-release series of blends — Little Book Chapter 4: "Lessons Honored."
Lessons Honored includes three...
Blade and Bow Releases 22-Year-Old Kentucky Straight Bourbon
The historic Stitzel-Weller Distillery marks 85 years in 2020, which Blade and Bow celebrates with the re-release of its 22-Year-Old Kentucky Straight Bourbon.
"We are honored to call the Stitzel-Weller Distillery home to Blade and...
Pernod Ricard Launches Method and Madness Irish Whiskey Line
Pernod Ricard has introduced Method and Madness, a new range of limited-edition experimental Irish whiskeys.
This series is distilled at Midleton’s new microdistillery, an experimental hub meant to allow distillers and apprentices the space to...
Bacardí Rolls Out Spiced Rum
Bacardí Spiced rum hits shelves this fall, backed by a sports-themed media campaign.
This is aged rum blended with natural flavors. Originally launched in 2011 as Oakheart, Bacardí Spiced debuts with a refreshed look —...
Corazón Releases Tequilas Aged in Antique Collection Whiskey Barrels
Fans of Buffalo Trace Distillery’s Antique Collection have more reason to celebrate this fall. Corazón Tequila has announced the 2020 release of its limited line of Expresiones del Corazón, a lineup of barrel-aged tequila...
Old Forester Celebrates 150th Anniversary with Limited-Edition Bourbon Release
Brown-Forman celebrates 150 years in business this year, a legacy began in 1870 when George Garvin Brown began sealing and selling his own whisky, Old Forester, exclusively in a glass bottle.
Old Forester now salutes...
Michelob Launches Michelob Ultra Organic Seltzer
Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer.
This new offering is USDA-certified organic, the company says, similar to Michelob Ultra...
Woodford Reserve Baccarat Edition Arrives at Retail
After launching last year exclusively at Duty Free, Woodford Reserve Baccarat Edition will now roll out to retail stores nationwide.
The exclusive whiskey is Woodford Reserve Bourbon aged an additional three years in XO cognac...