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Diageo, The Vita Coco Company Release Captain Morgan RTD

Diageo and The Vita Coco Company, known for their lineup of functional beverages, have announced their collaboration on a line of canned cocktails that blend Captain Morgan rum with Vita Coco coconut water. “Cocktail drinkers...

Tröegs Razza Squeeze

Tröegs Independent Brewing has announced the release of Razza Squeeze, a new beverage alternative that the Hershey, PA, brewery has dubbed a “Sparkling Fruit Refresher." A first for Tröegs, Razza Squeeze is a gluten-reduced, all-natural...
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Lawson’s Finest Liquids Hopcelot IPA

Lawson’s Finest Liquids has announced the regionwide distribution of Hopcelot IPA this week. Made with eight hop varieties from around the world, Hopcelot IPA is inspired by Vermont music. The beer will be available at...
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Interview: A History of Grey Goose

French vodka is a robust category with a number of household-name brands. These include Cîroc, Pinnacle and the brand that kickstarted the vodka premiumization trend, Grey Goose. What is it about French vodka that lends...
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Yes Way Rosé Dusen Dusen Bottles

Yes Way Rosé celebrates their fifth anniversary with a collaboration with Brooklyn-based textile and homeware designer Ellen Van Dusen of Dusen Dusen on limited-edition packaging. A printed bottle design in three color combinations is available...
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Plantation Rum Introduces Extreme Collection No. 5

Plantation Rum has unveiled Extreme Collection No. 5, a trio of limited-edition vintage rums from the West Indies Rum Distillery. This latest lineup in the series visits Barbados with the release of Barbados 2007, Barbados...
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Barefoot Wine Launches Low-Cal Wines

As the low-alc/no-alc trend continues, Barefoot Wine has announced the launch of Bright & Breezy, a line of lower-calorie wines. This includes three releases: Bright & Breezy Pinot Grigio, Chardonnay and Rosé. These new wines are...
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Pernod Ricard Creates Dedicated American Whiskey Division

Following an ongoing strategy of investing in American whiskey, Pernod Ricard has launched a dedicated business unit for the segment, The American Whiskey Collective. This new entity will manage marketing and production of Pernod Ricard's...
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Interview: Bacardi Predicts Summer 2022 Beverage Alcohol Trends

Summertime brings its own set of beverage alcohol trends. As the weather warms up and people flock to pools, patios, beaches, backyards, lakeside cabins and outdoor venues, consumer preferences naturally shift. What can we...
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Jack Daniel’s Releases TN-Exclusive Coy Hill High Proof Small Batch

One of the most popular whiskey releases from the past year is making a surprise — albeit highly limited — return. Jack Daniel Distillery has announced Jack Daniel’s Small Batch Special Release Coy Hill...