Craft Beer/Chinese Food Pairing Ideas

An ice-cold beer can balance the zing from Asian spices that comprise the bold flavors of classic Chinese dishes. But as a...

Jägermeister Launches ‘Deer & Beer’ Campaign

To encourage Millennial consumers to drink Jägermeister this summer, the herbal liqueur brand has unveiled the “Deer & Beer” marketing program.

Boston Beer Co. and Dogfish Head to Merge

Two major craft beer producers and pioneers will become one. The Boston Beer Company and Dogfish Head Brewery announced...

New Budweiser Beer Honors 50th Anniversary of Moon Landing

Budweiser today unveiled its new Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon...

Tecate Releases Retro Cans

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages. Containing the same beer, Tecate aims to...

Heineken Announces Branding Makeover

Heineken has announced plans to refresh its brand identity this spring. The new look includes a "generous splash" of its iconic green color, plus a big red...

Italian Beer Brand Peroni Launches First U.S. National Campaign

As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its...

Heineken Launches Summer Music Sweepstakes

Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes. Beginning April 15...

19 Crimes Launches Beer Line with Augmented Reality Labels

The 19 Crimes wine brand — known for their prisoner-themed labels with augmented reality — will launch three craft beers in the U.S. this...

Sam Adams Releases New England Pale Ale Nationwide

Following the release of their New England IPA, Samuel Adams has announced the nationwide launch of its New England Pale Ale. New England Pale Ale was...
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