Budweiser Releases Limited-Edition Harvest Reserve

Budweiser today unveiled Harvest Reserve Deep Golden Lager, a limited-edition beer. At 5.4% ABV, Budweiser Harvest Reserve is brewed...

Yuengling Releases Retro Cans in Celebrating 190th Anniversary

To mark its 190th anniversary, Yuengling will launch a new set of retro-styled cans and packaging of regional favorites Premium, Premium light...

Craft Beer/Chinese Food Pairing Ideas

An ice-cold beer can balance the zing from Asian spices that comprise the bold flavors of classic Chinese dishes. But as a...

Jägermeister Launches ‘Deer & Beer’ Campaign

To encourage Millennial consumers to drink Jägermeister this summer, the herbal liqueur brand has unveiled the “Deer & Beer” marketing program.

Boston Beer Co. and Dogfish Head to Merge

Two major craft beer producers and pioneers will become one. The Boston Beer Company and Dogfish Head Brewery announced...

New Budweiser Beer Honors 50th Anniversary of Moon Landing

Budweiser today unveiled its new Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon...

Tecate Releases Retro Cans

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages. Containing the same beer, Tecate aims to...

Heineken Announces Branding Makeover

Heineken has announced plans to refresh its brand identity this spring. The new look includes a "generous splash" of its iconic green color, plus a big red...

Italian Beer Brand Peroni Launches First U.S. National Campaign

As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its...

Heineken Launches Summer Music Sweepstakes

Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes. Beginning April 15...
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