Heineken Announces Branding Makeover

Heineken has announced plans to refresh its brand identity this spring. The new look includes a "generous splash" of its iconic green color, plus a big red...

Italian Beer Brand Peroni Launches First U.S. National Campaign

As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its...

Heineken Launches Summer Music Sweepstakes

Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes. Beginning April 15...

19 Crimes Launches Beer Line with Augmented Reality Labels

The 19 Crimes wine brand — known for their prisoner-themed labels with augmented reality — will launch three craft beers in the U.S. this...

Sam Adams Releases New England Pale Ale Nationwide

Following the release of their New England IPA, Samuel Adams has announced the nationwide launch of its New England Pale Ale. New England Pale Ale was...

8 Craft Beer Trends in 2019

Craft beer seems to be at a crossroads. Industry growth has slowed (although there still is growth). At the same time, the number of U.S. breweries...

Lagunitas Now Brews Newcastle Brown Ale — How’s it Taste?

Fans of Newcastle Brown Ale will notice a new flavor. That’s because production has moved from the Netherlands to the U.S., where Chicago’s Lagunitas Brewery...

Lagunitas Begins Brewing Newcastle Brown Ale

Two breweries owned by Heineken USA are collaborating. The company has announced the March 2019 relaunch of Newcastle Brown Ale, brewed by Lagunitas Brewing Company. “Now with...

Canadian Brewer to Launch Cannabis Beverages in America

Canadian cannabis continues to grow into America. Ontario craft brewer Collective Arts announced plans this week to launch a portfolio of beverages infused with cannabis and hemp....

Sierra Nevada Acquires Sufferfest Beer Company

More than just the beer conglomerates are acquiring craft breweries. Sierra Nevada Brewing Co. today announced the purchase of Sufferfest Beer Company of San Francisco, CA....
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