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diageo nfl national football league sponsor

Diageo Becomes First Spirits Sponsor of the NFL

The National Football League has named Diageo as the first ever Official Spirits Sponsor of the NFL. This multiyear sponsorship includes opportunities for onsite activation and engagement with adult fans, as well as broadcast,...
James Ownby Reserve Tennessee Straight Bourbon Whiskey ole smoky distillery

Ole Smoky Distillery Unveils James Ownby Whiskey Brand

Ole Smoky Distillery has announced the launch of a small-batch whiskey brand, James Ownby Reserve Tennessee Straight Bourbon Whiskey. This 94-proof whiskey aged in American virgin charred oak barrels. It filtered through the Lincoln County...
George Dickel Bourbon

George Dickel Launches Dickel Bourbon

George Dickel has announced the latest release from its Cascade Hollow Distillery — Dickel Bourbon. This new permanent line extension aged 8 years. “At Cascade Hollow, we have a lot of whiskies that exemplify the Tennessee...
A. Smith Bowman Cask Strength Bourbon whiskey

A. Smith Bowman Bottles Cask Strength Bourbon

A. Smith Bowman Distillery, Virginia's oldest distillery, has added a new permanent line expression to its portfolio: A. Smith Bowman Cask Strength Bourbon. Aged a minimum of 10 years with barrels selected by Master Distiller...
Appleton Estate 15 Year Old Black River Casks rum

Appleton Estate Comes Out With 15 Year Old Black River Casks Rum

Appleton Estate Jamaica Rum has announced two updates to its rum lineup: the new 15 Year Old Black River Casks rum, as well as an update to the existing 21 Year Old Nassau Valley Casks. The 15 Year Old Black...
Booker’s Bourbon Tagalong Batch

Booker’s Bourbon Continues 2021 Series With Tagalong Batch

The second release of the Booker’s Bourbon 2021 Collection is Booker’s Batch 2021-02 Tagalong Batch. Each batch derives its name from a part of the company history. This batch celebrates the way that sixth-generation Master...
WhistlePig FarmStock Beyond Bonded Rye Bourbon

WhistlePig Unveils FarmStock Beyond Bonded Rye, Bourbon

WhistlePig Whiskey notches a milestone this spring with the release of two 100% grain-to-glass whiskeys from the WhistlePig Farm. WhistlePig FarmStock Beyond Bonded Rye and FarmStock Beyond Bonded Bourbon are the first products made entirely of...
X by Glenmorangie mixing cocktail scotch whisky

X by Glenmorangie Launches as Mixing Scotch

In an effort to diversify the whisky category and offer an approachable expression to new whisky drinkers, Glenmorangie worked with bartenders to create X by Glenmorangie. This new single malt Scotch can be paired with...
Russell’s Reserve 13 Year Old Kentucky Straight Bourbon whiskey

Wild Turkey Announces Russell’s Reserve 13 Year Old Bourbon

Wild Turkey Disitllery and Master Distillery Eddie Russell have introduced Russell’s Reserve 13 Year Old, a 114.8-proof Kentucky straight bourbon. “Crafting Russell’s Reserve 13 Year Old turned out to be one of my most rewarding experiences as a distiller,“...
louisville tourism buffalo tracce woodford reserve heaven hill whiskey

What’s New With Louisville Tourism and Your Favorite Distilleries in 2021

Louisville tourism is primed to explode. As Covid-19 recedes, Buffalo Trace, Heaven Hill, Woodford Reserve and other distilleries have prepared for huge waves of visitors in the years ahead. I visited Bourbon Country myself...