Survey: Majority of Americans to Celebrate Super Bowl Responsibly

This Sunday, most Americans who drink during the big game will do so safely. Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted on the company's behalf by Harris Pollto. Seventy-three percent...

Anheuser-Busch purchases Elysian Brewing Company

Anheuser-Busch is expanding into the craft beer market. The company today announced the purchase of Seattle-based craft brewery Elysian Brewing Company. According to a press-release posted online, Elysian sold 50,000 barrels of craft beer in 2014. Its Immortal...

Collingwood 21 Year Old Rye named ‘Canadian Whisky of the Year’

A jury of nine independent whisky experts named Collingwood 21 Year Old Rye the “Canadian Whisky of the Year” at the 5th annual Canadian Whisky Awards. The awards, held Thursday, Jan. 15th at the Victoria...

Heineken Doubles Down on Slim Can

Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in 2015 to drive traffic and sales at retail operations. This...

MillerCoors to release gluten-free beer

The expanding market for gluten-free products will soon include another beer from a big brewery. MillerCoors announced plans to begin marketing a “natural gluten free” version of Coors next month, according to Ad Age. The...

Heineken’s ‘What’s Your Play’ Program Challenges Shoppers

Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases. The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...

Trendspotting: How I Grew My Wine Business Using a P2P Loan

With more than 1,300 wine and liquor stores doing business in New York these days, standing out from the crowd in the city that never sleeps can be pretty tough. In the past few...

Anheuser-Busch Embraces Big Data

In November I traveled to St. Louis, where I attended the annual Anheuser-Busch trade media open house. I had the opportunity to hear about the company’s latest initiatives, sample some new products, take a...

That’s Amari: Campari America Adds Three Italian Brands

Tapping into the growing popularity of bitter Italian spirits in the U.S., San Francisco-based Campari America has added Averna, Braulio and Cinzano 1757 to its portfolio. Gruppo Campari, an affiliate of parent company Davide...

Celebrated Driver Program from JP Wiser’s

Pernod Ricard USA and JP Wiser's have teamed up to launch a new responsible drinking program celebrating those who abstain from alcohol and drive friends home after social occasions. From the press release:   New York,...