Diageo in Talks to Sell Whyte & Mackay
The company's United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million. Click here to read the full story.
2015 Bourbon Classic to Return to Louisville
The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:
Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...
Diageo Building Boom in Shelby County, KY
The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:
Diageo today...
Serrallés Looking to the Next 150 Years
Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...
Brown-Forman Announces Broker Awards
Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:
Louisville, KY...
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June...
OnTrac Data Provides Insight into What Drives On-Premise Consumer Behavior
Most customers haven’t decided what to drink when they enter an establishment. So what steers them toward a brand choice? The Beverage Information & Insight Group’s OnTrac data gathers on-premise sales, visibility and promotion...
First Class of Hospitality Students Graduates from Diageo Program
Students in the Learning Skills for Life class at the Diageo North American headquarters in Norwalk, CT gained hospitality skills, with a focus on retail, enterprise and bartending. From the press release:
Norwalk, CT., June...