Serrallés Looking to the Next 150 Years

Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...

Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:   Diageo today...

Kahlua Shaking Up Summer

Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:   NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...

2015 Bourbon Classic to Return to Louisville

The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:   Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...

Pernod Ricard Expands Responsible Consumption Program

The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:   New York, N.Y., (May 22, 2014) -- To complement the global efforts...

Bols Elderflower Liqueur

Lucas Bols has launched Bols Elderflower Liqueur in the U.S. Made from the cream-colored, honey-scented blossoms of the elder tree, also called the Sambucus Nigra, Bols Elderflower has a fresh and fragrant flavor, the...

Cherry Tart Wine

One True Vine, maker of Cherry Pie single vineyard pinot noir, has introduced Cherry Tart. The inaugural 2012 vintage of the new wine is a blend of pinot noir from three single vineyards in...

Johnny Appleseed Cider

Anheuser-Busch in April unveiled Johnny Appleseed, its first wholly new brand from in eight years. Johnny Appleseed is a refreshingly sweet and intense hard apple cider with a crisp apple bite, the company says....

Cruzan Launches Don’t Hurry Ad Campaign

Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the press release:   Deerfield, Ill. United States – May 19, 2014 – Today, Cruzan Rum is...

Malibu and OneRepublic Summer Concerts

Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From the press release:   NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the...