Disaronno’s Be Originale Campaign
Disaronno has launched a new version of its Be Originale campaign, complete with a YouTube video and new ad photography. See below for an embedded video that shows the theme of the new campaign....
Heineken Desperados
Heineken USA has introduced Desperados, a beer blended with tequila barrel-aged lager. The Latin-inspired European import beer is 6 percent ABV and was available in 66 countries before coming to the U.S. Desperados will...
New Importer for De Kuyper’s Chocovine
Netherlands-based De Kuyper, which owns several spirits and liqueur brands, reached an agreement with Royal Dutch Distillers to import its Chocovine portfolio in the U.S. From the press release:
Schiedam, The Netherlands.
Today, De Kuyper Holding...
Domaine de Canton Acquired by Heaven Hill
French ginger liqueur Domaine de Canton's worldwide rights is now held by Kentucky-based Heaven Hill Distilleries. From the press release:
BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family owned and operated distilled...
New Headquarters for Ultimate Beverage Challenge
The UBC's new 2500 square foot space was designed to provide evaluation space for wines and spirits in the organization's Ultimate Spirits Challenge and Ultimate Wine Challenge. From the press release:
Hawthorne, NY (July 9,...
Hometown Spirits: Tracking Consumption Changes by Metro Area
Ever wonder what your region's top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out....
Pernod Increases Stake in Avion
Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion. From the press release:
Press release - Paris, 10 July 2014
Pernod Ricard USA has completed the acquisition...
New Light Beer Campaign from Heineken
The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:
New York, NY (July 21, 2014) --...
Lunazul Primero
The newest addition to Lunazul's collection of tequila is a Clear Anejo called Lunazul Primero. Aged 18 months before filtering, Primero retains the oak notes and smoothness of a barrel aged tequila, according to...
Roca Patron
Patron Spirits has introduced Roca Patron, the company's first line of tequilas produced entirely through the tahona process. Each of the new tequilas (Silver, Reposado and Anejo) is traditionally handcrafted at a specific proof,...