New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends
Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends. The press release is below:
Contact:
The Beverage Information &...
Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:
LOUISVILLE,...
OnTrac Data Provides Insight into What Drives On-Premise Consumer Behavior
Most customers haven’t decided what to drink when they enter an establishment. So what steers them toward a brand choice? The Beverage Information & Insight Group’s OnTrac data gathers on-premise sales, visibility and promotion...
New Jack Daniel’s Offering in China
Jack Daniel's No. 27 Gold, a double-barreled and double-mellowed expression of the brand's Old No. 7 Tennessee Whiskey, is now available in Asia. From the press release:
LYNCHBURG, Tenn., (JUNE 18, 2014) – For the...
First Class of Hospitality Students Graduates from Diageo Program
Students in the Learning Skills for Life class at the Diageo North American headquarters in Norwalk, CT gained hospitality skills, with a focus on retail, enterprise and bartending. From the press release:
Norwalk, CT., June...
E & J Gallo Wins Social Responsibility Award
The winery received the award from The Procurement Leaders for its Corporate Social Responsibility program. From the press release:
MODESTO, Calif., June 20, 2014 /PRNewswire/ -- The E. & J. Gallo Winery was awarded the Corporate...
Stoli’s 100 Days to Squeeze
The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release:
NEW YORK,June 19, 2014 –Stoli® Vodkais positioning the Lemonade cocktail as the must-have...
Suntory’s Japanese Whisky Coming to U.S.
Beam Suntory has announced plans to bring its Japanese whiskies to the U.S. market beginning next month. New brands include Yamazaki, Hakushu and Hibiki Japanese whisky. From the press release:
NEW YORK (Jiji Press)—Beam Suntory...
Hello Vino Wine Assistant App Expands
The app for Android devices contains more than 140,000 store and restaurant locations in the U.S. for its wine recommendation service. The app also provides label scanning, wine pairings and a journal for consumers...
Results from the Fifth Annual Ultimate Wine Challenge
The event was held earlier this month at the Ultimate Beverage Challenge headquarters in New York. All wines scoring 85 or higher by the judges have accompanying tasting notes. See below for the full...