MERCHANDISING & PROMOTION

February 19, 2007

BRAND	PROMOTION
AFTER SHOCK (Jim Beam Brands)	It’s not shocking to see a 750 ml bottle paired with two logoed shot glasses with molded crystals in the bottoms of them, packed in a gift set.
BACARDI SPICE (Bacardi-Martini USA)	Hexagonal gift pack with a 750 ml bottle and a logoed squeeze bottle; the pack’s exterior features a nighttime cityscape and “Spice Up the Night” slogan.
CANADIAN MIST (Brown-Forman )	Holiday promotional items designed to bring an “eye-catching sprit” to customers; motion Christmas tree, 3-D display, tear pads available.
CUERVO GOLD (IDV)	A 750 ml gift promotion featuring the Cuervo Gold game, coordinating reshipper and a 375 ml gift set with party lights.
FIGHTING COCK (Heaven Hill Distilleries)	“Make this holiday season something to crow about” with in-store merchandising; p-o-s includes case card, gift carton, free-standing bin.
FRANGELICO (William Grant & Sons)	Seasonal gift promotions include a gift tin and a 750 ml gift pack that consists of two blue-stemmed cocktail glasses in a decorative gift box.
HEATHER CREAM (Barton Brands)	The Scotch and cream liqueur is featured in a gift tin adorned with the image of Mary, Queen of Scots; landmark moments of her life are also pictured.
MARTINI & ROSSI (Bacardi-Martini USA)	Gift pack includes a 750 ml bottle of Martini & Rossi Asti and five mini Baci chocolates from Perugina; red, green and blue gift carton houses the gifts.
CHAMPAGNE POMMERY (W.J. Deutsch & Sons, Ltd.)	Bottle is clothed in British Fashion Designer Alexander McQueen’s special design, a blue snakeskin Pommery/Givenchy wrap.
PIPER-HEIDSIECK (Rémy Amerique)	Piper Party Pack consists of six bottles and six logoed champagne flutes; the pack is contained in a red and gold box with handle.
RAYNAL (Shaw-Ross)	Take a trip to France with a value-added CD-ROM promotion; the virtual tour de France comes free with a 1.75 liter bottle of Raynal until December 31, 1998.
ROYAL OAK RUM (Angostura )	Single bottle holiday gift pack with a 750 ml bottle of rum, packaged in a wooden crate and wrapped with a gold and burgundy raffia bow.
STOLICHNAYA VODKA (Carillon Importers)	Limited edition hand-painted Ceramic Music Dome available; this year’s edition features a dome of St. Basil’s Cathedral and plays the Russian folk tune “Yablotchko.”
TALUS WINES (Sebastiani)	Talus wines breaks out for the holiday by offering a shelf talker, wire rack case card with Talus winemaker Melissa Bares and a holiday case card.
TEQUILA ROSE (McCormick Distilling)	Festive gift canisters featuring snowmen skiing across a snowy landscape to a bottle of Tequila Rose; 750 ml and 375 ml gift-ready bottles are available.