901 Silver to Launch in 20 New States

St. Louis, MO (February 24, 2010) — Continuing its rapid expansion throughout the United States, 901 Silver Tequila announced today that it will add 20 additional states to its distribution channel. Launched less than one year ago initially in California, Colorado, Missouri, Nevada, New York, Tennessee, and Wisconsin, the ultra-premium, triple-distilled tequila brand is now available in Arizona, Connecticut, Florida, Georgia, Illinois, Indiana, Michigan, New Jersey, New Mexico, Ohio and Texas. 901 Silver will soon be available in Alabama, Maryland, Massachusetts, Mississippi, North Carolina, Pennsylvania, Virginia, Washington and Washington, DC.

In order to maintain the highest level of quality, 901 Silver is produced using only 100% Blue Weber Agave. Produced by Tequilera Newton, in the heart of Jalisco, Mexico, 901 Silver is triple distilled using the most innovative distillation methods available for fine tequila. Perfected with over three generations of craftsmanship and more than 60 years of experience, 901 Silver is hand crafted in small batches allowing greater quality control of the tequila. Delivering a fruity nose and finishing with exceptional smoothness and subtle hints of agave, 901 Silver provides the perfect balance.

‘€œ901 Silver has been extremely well-received by our distributors, key accounts, leading cocktail experts and most importantly, consumers in our initial launch States,’€ said Kevin Ruder, President of 901 Silver Tequila. ‘€œWe are very excited about introducing the brand to both trade and consumers in these new markets.’€

Since 901’€™s inception, renowned mixologists and chefs have been lending their creativity and talents to the Platinum SIP Award Medal winner’€™s roster of signature cocktails including:

The Millington (Courtesy of Master Mixologist, Junior Merino)
1 ®¾ oz 901 Silver Tequila
1 oz kumquat marmalade (or orange marmalade)
®½ oz Combier
®½ oz Fresh Orange Juice
®¾ oz Fresh Lime Juice

Rim the glass with salt. Pour all the ingredients in a shaker, add ice, shake and pour into a rocks glass. Garnish with a lemon wheel.

Pepino (Courtesy of Master Mixologist, Junior Merino)
1 ®½ oz 901 Silver Tequila
1 slice of English cucumber ®¼ of an inch thick
®¼ oz agave nectar
®¾ oz fresh lime juice
®½ oz fresh pineapple juice/boiron pineapple puree
3 Italian basil leaves
®½ oz Combier

Muddle the cucumber then add the rest of the ingredients, ice, shake and pour into a tall glass. Garnish with a slice of cucumber and a sprig of basil.

901 and Nectar (Courtesy of Master Mixologist, Junior Merino)
1 ®½ oz 901 Silver Tequila
1 oz Honey Blossom Syrup
®½ oz fresh orange juice
®¾ oz fresh lime juice
®½ oz Combier

Dip the rim in honey and then in salt. Pour all the ingredients in shaker, add ice, shake and pour into margarita glass. Garnish with a twist of orange.

Honey Syrup Process:
6 oz of Honey Blossom
2 oz of hot water

Stir and make sure that the cocktail is well integrated and then let it cool and use.

ABOUT 901 SILVER TEQUILA:
It’€™s Always’€¦..made from 100% Blue Weber Agave
It’€™s Always’€¦..triple distilled
It’€™s Always’€¦..hand crafted
It’€™s Always’€¦..ultra smooth

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It’€™s Always Being Responsible
901 IS A TRADEMARK OF DIAB Importers LLC.
DIAB Importers LLC. St Louis MO ‘€“ 40% ALC. BY VOL. (80 proof)
www.901.com

Contact:
Stephanie Fray
Conundrum
(646)314-4413
stephanie@conundrummarketing.com