TO THE U.S. MARKET
Fruity, Versatile, and Refreshing – Just in Time for summer!
Miami, FL, June 17, 2010 ‘ Real Sangria, producers of Real Sangria Red ‘ the number one imported sangria from Spain in the U.S. ‘ introduces Real Sangria White to the U.S. market.
A well-known brand in the U.S. market for over a decade, Real Sangria is committed to offering only the best sangria. True sangria from Spain, Real Sangria’s latest introduction, Real Sangria White, is a wonderful blend of natural citrus fruit flavors and fine Spanish white wine. The fun and easy to drink wine is best enjoyed among a group of family members or friends. Light-bodied, fruity and refreshing, it is ideal for any occasion from a typical social gathering like a backyard barbeque or a Sunday brunch to an extravagant celebration. It’s incredibly unique taste and versatility makes it the perfect complement to all types of food, from tapas to a delicious meal.
‘For centuries, sangria has been one of the traditional drinks in Spain and it is steadily becoming one of the most fashionable in the U.S. People are entertaining more and more at home and a pitcher of sangria is now a must have item for home gatherings,’ said Ricardo Febres of Shaw-Ross International Importers, importer of Real Sangria.
‘Sangria is growing at a 14% rate, making it the fastest growing wine category in the U.S. according to Nielsen ratings. Naturally, Real Sangria saw the introduction of Real Sangria White as the perfect addition to its U.S. portfolio, arriving just in time to keep you refreshed during the summer.’
Derived from the Spanish word ‘sangre’ meaning blood, ‘sangria’ was named for its original red coloring. The red wine punch had its humble beginnings in Spain, becoming all the rage during the 1800s at parties throughout Europe. History was made in 1964, when the U.S. had its first taste of sangria at the World’s Fair in New York. Today, both red and white sangria are popular among chefs and restaurateurs. And now, Real Sangria White makes it easier for U.S. consumers to enjoy this new category of white sangria.
Real Sangria White will be distributed in most major grocery chains throughout the U.S.; currently being launched in California, Florida, Georgia, Illinois, Louisiana, Michigan, New Jersey, and New York. It is available in 750ml and 1.5lt bottles, ranging in price from $6.99 to $8.99 for the 750ml, and from $10.99 to $12.99 for the 1.5lt.
Ready to drink, Real Sangria White can be served chilled or incorporated into a variety of thirst-quenching recipes to be enjoyed amongst family and friends. Let your creative juices flow with Real Sangria White. Make it real every time!
About Real Sangria
Real Sangria has been the number one imported Sangria from Spain in the U.S. market for over a decade. It has won numerous accolades, most recently the Market Watch Hot Brand Award for 3 years in a row. Real Sangria is sold in most major national chains, such as Wal-Mart. Available in 12/750ml, 12/1lt, 6/1.5lt, 4/3lt Bag in a Box and 24/187ml (4pks). For more information, please visit www.real-sangria.com.