Beverage Dynamics Newsletter – 08/03/12

The category is flourishing thanks to the cocktail craze, renewed consumer interest and superpremium product innovation. From traditional juniper- and citrus-accented London dry styles to the malty original Dutch version as well as newcomers infused with cucumber, lavender and bog myrtle, the gin category is experiencing a resurgence.

Grand Marnier Cherry is the latest offering from the House of Marnier-Lapostolle. The expression is a blend of Grand Marnier Cognac with essence of European Griottes Cherries. The limited edition spirit is available for a suggested retail price of $41.99 for a 750-ml. bottle.

Bold Black Cherry is a new flavor available from Southern Comfort, joining the brand®’s Lime and Fiery Pepper line extensions. The new launch is infused with natural cherry flavors and its primary consumption method is intended to be in a mixed drink with cola.

Liquor sales in Oregon have risen steeply since Washington state passed its law privatizing the sale of beverage alcohol off-premise. The assumption is that many Washington residents, upset with increased taxes, are traveling across the border into Oregon’s control stores to purchase spirits.

More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.

The International Olympic Committee commissioned an official Olympics wine for this year’s games, which will be available at a number of olympic venues throughout England during the event.

Heineken, Grand Marnier, Bombay Sapphire, Southern Comfort and DonQ have launched new advertising and marketing campaigns in recent months that go beyond traditional advertising and promotions. From event sponsorships to immersive websites, here’s a rundown of what they’ve been creating for consumers.