Strongbow Hard Apple Ciders has unveiled two new flavors, Strongbow Red Berries and Strongbow Ginger, as part of a new variety pack launch.
The pack, which also features Strongbow Gold Apple and Strongbow Honey, includes three bottles of each flavor and is sold nationally, available year-round. Strongbow Red Berries delivers a blend of sweet, tangy mixed berries with subtle lemon notes and crisp apple finish. Strongbow Ginger pairs the taste of fresh-sliced ginger with muscato notes.
All flavors in the new variety pack are gluten free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while Strongbow Red Berries and Strongbow Ginger are 4.5% ABV. To stay up to date on the latest from Strongbow, follow @StrongbowUS on Twitter and Instagram, and tag #StrongbowUS. To find all Strongbow flavors near you, please visit the brand’s product locator at discoverstrongbow.com
Strongbow also announced the launch of their latest television commercial campaign starring actor Sir Patrick Stewart. The national campaign highlights why Strongbow over ice is the “bestest” cider experience, so much that even a respected celebrity the caliber of Sir Patrick Stewart isn’t necessary: Strongbow only needed ice and an award to promote its crisp, refreshing taste.
The commercial will air in two versions with alternate endings; the first :15 spot, titled “Award,” begins airing tonight, while an alternate ending :15 spot will debut later this year. The launch will be supported through a mix of traditional and paid media, digital, PR and experiential marketing.