The multi-million dollar partnership raises awareness about national parks and the centennial milestone of the National Park Service in 2016, according to a press release. In conjunction, Budweiser is rolling out limited-edition patriotic packaging featuring the silhouette of Lady Liberty.
Budweiser commissioned streetscape and mobile photographer 13th Witness to unveil this packaging with visual content that “captures Budweiser’s spirit for the summer,” according to a press release.
Budweiser will bring “monumental and surprising” moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance. To kick off the partnership, Budweiser launched a day of service in various parks throughout New York City on April 21.
“Budweiser is an American brand with a steadfast commitment to our nation,” said Dan Wenk, interim president of the National Park Foundation. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”
Budweiser’s new Statue of Liberty summer packaging highlights the partnership with NPF. The Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.