Breeders’ Cup, Maker’s Mark Launch ‘Champions for Charity’ to Fundraise $1 Million

In an effort to raise $1 Million for a variety of local and thoroughbred-industry charities over the next three years, Breeders’ Cup and Maker’s Mark have collaborated on a limited-edition, five-bottle collection.

The line features some of the most legendary champions in Breeders’ Cup history: AP Indy, Cigar, Lure, Personal Ensign and Zenyatta.

Just 500 custom-designed bottles were made for each of the Champions. Three of the bottles — AP Indy, Lure and Personal Ensign — will be released on Thursday, October 29 at Champions for Charity, a ticketed event taking place in the Maker’s Mark Bourbon Lounge at Keeneland in Lexington, KY on the eve of the Breeders’ Cup World Championships.


In order to reserve a bottle, or the three-set collection, an online donation of $400 per bottle is required in advance. Those that make a donation, or their designated proxy, must then attend Champions for Charity to pick up their bottle(s) through a silent auction process where bidding will begin at $1.

All donors who participate in the auction are guaranteed a bottle(s). Tickets for the Champions for Charity event are $55 and can be purchased online, along with the donation, at


100% of the donations will go the following organizations through Breeders’ Cup Charities: Grayson-Jockey Club Research Foundation, Kentucky Horse Park Foundation, The Lexington Cancer Foundation, Inc., The Race for Education, Thoroughbred Aftercare Alliance and University of Kentucky Markey Cancer Center Foundation.

The fourth bottle, featuring Zenyatta, will be released in 2016. The fifth, featuring Cigar, will be released in 2017.

To further personalize the bottles, connections to the Champions will pre-sign each of their respective bottles.

More information on the event and the Maker’s Mark Breeders’ Cup-themed bottles can be found at


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