Aurum Cider Co., the newest venture from Gordon Biersch co-founder Dan Gordon, today announced the brand’s first commercially available product, Wildcide.
It is a 6.2% ABV branch-to-bottle cider with one ingredient: apples.
Wildcide is a dry cider with a light, golden color, a tribute to the Aurum brand name, which is the Latin word for “gold,” the company says. Wildcide’s bright apple aroma is produced by the fresh pressed juice of four kinds of apples:
· Fuji – Aroma and sweetness
· Granny Smith – Tartness, natural acidity
· Red Delicious – Body
· Golden Delicious – Aroma, natural sweetness
The not-from-concentrate juice is flash-pasteurized, meaning there’s no need to add sulfites to the product, the company says. It’s also gluten-free.
Wildcide’s dry, tart qualities make it perfect for pairing with food, the company says. From hearty grilled cheese sandwiches to pork belly, brisket, burgers and more, Wildcide matches flavors.
Wildcide is available where Gordon Biersch products are sold for $9.99 as a six-pack of 12-oz. bottles, and $4.99 as a 22-oz. bottle.
Cider’s growth in the US market has mirrored that of craft beer, the company says. The Beer Institute reported that US cider production tripled – 9.4 million gallons to 32 million gallons – between 2011 and 2013. Nielsen reported that off-premise cider sales grew by 71% in 2014.