Moonshine drinkers can now enjoy a more potent version of a favorite flavor.
Ole Smoky Moonshine recently announced the national launch of a higher proof Ole Smoky Apple Pie Moonshine.
This product was originally released at 20% ABV (40 proof). However, the company decided to kick things up a notch by raising this new batch to 70 proof (35% ABV).
“Apple Pie 70 is going to be a game changer for Ole Smoky,” says John Cochran, CEO of Ole Smoky, in a press release. “Millennials will appreciate the delicious flavor with a more potent kick. We hope it will be more loved by our dedicated consumers and intrigue new fans alike.”
Apple Pie moonshine is a traditional moonshine flavor. At 40 proof, it has been a staple for Ole Smoky and the best selling product for the business, the company reports. Because of its success, Ole Smoky strategically decided to raise the proof.
While the flavor has been slightly altered, the sweet taste of Apple Pie still remains, the company says.
The suggested retail price is $19.99 per 750-ml. bottle.