New Spirits Company Targeted Towards Dog-Lovers Begins Crowdfunding

Love dogs? And whiskey? Then there might be a new brand ideal for you.

Husband-and-wife team Joe and Lauren Luby — lifelong lovers of both canines and brown spirits — have launched an Indiegogo campaign to raise funds for Two Bitch Spirits Ltd., a spirits company that caters towards dog enthusiasts.

Two Bitch Spirits Ltd. will distribute lines of bourbon, whiskey and moonshine. The company’s products will be distilled by Las Vegas Distillery.

The Indiegogo campaign is live, and offers Two Bitch Bourbon-branded hats, t-shirts, shot glasses, and age-your-own-bourbon oak barrels. Fans who buy logo gear are enrolled in the company’s “Distiller’s Circle” program.

“The Distiller’s Circle is a way for us to recognize our early supporters,” the Lubys said in a press release. “They will be honored on a special page at our website and receive ongoing special offers, early releases, insider news, and invitations to special events.”


Inspiration for the venture came from Miss Scarlett and Sage (pictured atop), two Doberman sister pups the Lubys rescued from the West Side Animal Shelter in Albuquerque, New Mexico. Accordingly, the spirits company also launched the Two Bitch Spirits Ltd. K9 donation program, which partners with dog rescues, shelters, therapy programs and other K9 related organizations.

The Two Bitch Spirits Ltd. K9 donation partners receive 10% of sales — for now.  “We see this program expanding as the company grows,” the Lubys say. “We are still in the early stages of development, yet we have made supporting dog-related causes an essential part of our company and brand.”



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