The relatives should not be surprised if they find their eggnog spiked this holiday season. Data released by SLI Systems, a global provider of e-commerce solutions and services for mid-to-large-size Internet retailers and B2B sites, found online searches for whiskey (including bourbon and scotch) far exceeded those for other popular liquors this holiday season.
In fact, out of the top 50 most popular searches on wine and liquor retailer websites, a whopping 30% were for whiskeys. That’s four times more searches than its runner up, tequila.
In the wine category, consumers conducted more than twice as many searches for Champagne than its closest competitor, Pinot Noir.
“Holiday liquor sales are up 4% this year (National Retail Federation), and roughly 40% of the industry’s nearly $72 billion in retail sales occur in the fourth quarter during the holidays (Distilled Spirits Council),” said SLI CMO Chris Brubaker in a press release. “When shoppers aren’t sure what to give, they’re likely to choose classic items like wine and liquor.”
SLI studied site search activity across e-commerce wine and liquor retailer websites based in the U.S., analyzing a total of two million consumer searches taking place from the beginning of November through Cyber Week. Here were the results:
The Top 10 Most-Searched Wines of Holiday 2016, in order:
- Pinot Noir
- Cabernet Sauvignon
- Sauvignon Blanc
The Top 5 Most-Searched Liquors of Holiday 2016, in order:
- Whiskey (including Bourbon and Scotch)