The acquisition expands the premium wines within the Trinchero family of brands.
“We are delighted to bring Mason Cellars into our family, and in doing so add to the breadth and depth of our collection of brands,” says TFE President and COO Bob Torkelson commented, in a press release. “TFE remains committed to diversifying our portfolio in a way that supports our mission to be consumer-driven and consistently offer quality and value. The wines of Mason Cellars are unique and have demonstrated great success in the market, thus offering a significant addition to the ever-growing portfolio of premium and luxury wine at TFE.”
Mason Cellars was founded in 1993 by winemaker Randy Mason and wife Megan Mason. California-appellated Pomelo wines include a Sauvignon Blanc and Rosé, and are distributed nationwide. Mason Cellars includes Sauvignon Blanc and Cabernet Sauvignon, all sourced from Napa appellations.
Randy Mason will continue to be involved in the production and promotion of Mason wines for Trinchero Family Estates.
Global Wine Partners represented Mason Cellars in the transaction.
Additional terms of the deal were not disclosed.