Ezra Brooks Straight Rye

Ezra Brooks has announced a new addition to its product lineup: Ezra Brooks Straight Rye.

Ezra Brooks Straight Rye is bottled at 90 proof. This rye whiskey offers slightly sweet and oaky tones with a warm, spicy finish, the company reports.

It is available nationally starting this month in 750-ml and 50-ml bottles. The suggested retail price is $18.99-21.99 per 750-ml. bottle.

“In the past 12 months, we have seen rapid growth in the rye category, up 27 percent, which indicates consumers are interested in more rye whiskey products,” says Fletcher Buchman, brand manager at Luxco, in a press release. “Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”

Ezra Brooks’ updated look includes a new corked bottle with a matte-finish closure capsule, plus a higher-end label for a “craftier feel,” the company says.



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