The Wines of Tejo, an organization representing vineyards from the Portuguese region, has recently ramped up their promotional efforts in the U.S.
A primary feature of the 2017 program includes a major presence at the USA Trade Tasting in New York on May 16-17, 2017, the organization says.
“12 wineries will be exhibiting, showcasing the distinctive wines which include unique blends of both indigenous and international varieties,” says Luis de Castro, Chairman of the Board of Wines of Tejo. “We will also be putting on a Masterclass presented by noted wine educator May Matta-Aliah.”
The Tejo region produces entry level as well as wines that retail between $12-$20.
“We recognize that we need to take the lead in educating our wineries to ‘Get U.S. Market Ready’.” adds de Castro “We’ve worked with Bevology, Inc. an experienced American wine trade marketing company, to train the members on everything from the Three-Tier system, through price structures and understanding how to align winery objectives with the needs of importers and distributors.”
Comissão Vitivinícola Regional do Tejo (CVR Tejo), known in the United States as Wines of Tejo, is an organization that oversees the viticultural and vinification practices of over 80 producers from the region. Nestled in the heart of Portugal along the banks of the Tejo River, which stretches from just beyond the Spanish border to the Atlantic Ocean at Lisbon, the Tejo region has been producing wines from native Portuguese varietals since the Middle Ages.