Red Stripe wants to keep customers focused on spring throughout this winter.
The pale lager from Jamaica is inviting LDA+ consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise in October.
To promote the program, custom designed POS materials, announcing the national sweepstakes, encourage consumers to enter to win a spring break flyaway trip to Jamaica. Consumers can enter by going to linkto.us/RedStripeVacation and following instructions.
In addition to a chance at the grand prize trip to Jamaica, consumers can win one of over 2,000 prizes, including, t-shirts, hats, coolers and sun shelters for a trip to the beach.
The grand prize trip to Jamaica, will include flight, hotel, transportation for a LDA+ winner and a guest.
“We are excited to provide our fans with the chance to flyaway to Jamaica and experience our spirit and culture first hand while offering our retail and on-premise partners a program that will keep their customers engaged and help drive incremental sales of Red Stripe beer, the #1 selling beer in Jamaica,” says Andrew Anguin, marketing manager, Caribbean Imports for Five Points Trading Company.