Lila Wines, one of the leading canned wine brands in the U.S., has expanded its portfolio with the introduction of Lila Bubbly Rosé, which will hit shelves in May of this year.
The launch of this new varietal comes after a growth year for the brand in 2017 as alternative wine packaging, such as canned wine, continued to gain increased attention from retailers and consumers. With the addition of Lila Bubbly Rosé, Latitude is projecting to sell 50,000 cases of Lila in 2018, the company says, continuing the trend of growing its canned wine business by close to 50 percent or more year after year.
At the end of 2016, Lila’s first year in market, Latitude Beverage Company made significant changes to the Lila production process to support the brand’s fast-paced growth. This included moving all production and canning to Europe within close proximity of the source wineries.
Lila Bubbly Rosé is a sparkling wine from the Veneto region of Italy that features strawberry notes. Lila is available in four-packs of 8.4-oz. cans for $11.99. The new varietal will be available nationwide as part of Latitude’s canned wine portfolio that also includes Lila Rosé, Lila Pinot Grigio and Lila Sparkling.