Deadpool, meet craft gin.
Reynolds reportedly pursued the investment after tasting Aviation Gin for the first time. “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way,” the actor said in a release.
Produced in Portland, Oregon, Aviation is an American gin with a botanical mix that targets a smoother, easier drinking flavor than typical London Dry gins. Aviation shifts juniper into the background for citrus and floral notes upfront, the company says.
In connection with the investment, Reynolds will play an active role in the day-to-day business and oversee creative direction as part of his mission, the company says.
“We couldn’t be happier that Ryan discovered Aviation. He wholeheartedly embodies the authentic, original spirit of Aviation Gin,” said Andrew T. Chrisomalis, Davos Brands CEO. “Ryan has worked tirelessly to create some of the world’s most iconic media properties and will bring that drive and creativity to sharing Aviation with the world.”
Other products in the Davos Brands portfolio include Astral Tequila and Sombra Mezcal.