Belvedere Vodka has announced Ginger Zest.
On shelves starting April 2018, Belvedere Ginger Zest is a blend of tangy ginger and juicy spring lemons, the company says, with a touch of grapefruit.
Belvedere’s maceration process “ensures its Dankowskie Gold rye vodka is imbued with real spices and fruit, reinforcing its 100% natural, no sugar added and non-GMO Polish Rye philosophy,” the company says. Ginger Zest is created by extracting fragrant oils from ginger, spring lemons and grapefruit that have been immersed in Belvedere Vodka.
“We wanted to capitalize on cocktail trends and flavors that offered range and versatility,” says Matt Pomeroy, global director of education at Belvedere Vodka.
Wellness expert and chef Candice Kumai has partnered with Belvedere Vodka to create health-conscious recipes that complement Belvedere Ginger Zest cocktails. Kumai will execute several media and consumer-facing events, and will appear in a series of digital videos.
“We recognized an opportunity to get ahead of the ginger trend with Belvedere Ginger Zest,” explains Rodney Williams, president and CEO, Belvedere Vodka. “Despite the rapidly growing trend in ginger-flavored beverages, there are very few ginger-flavored vodkas in the marketplace so we set out to make one.”
Belvedere Ginger Zest is available at U.S. retailers for a suggested retail price of $29.99 per 750-ml. bottle, $38.99 per 1L, and $49.99 per 1.75L.