Shot Tower Gin Rebranding

The Baltimore Whiskey Company today announced an updated branding for their premier product, Shot Tower Gin.

As the first gin distilled in Baltimore since the Prohibition era, the new identity reflects Shot Tower Gin’s connection to the 1920s, the company says, with dancing couples in formal wear and an art-deco inspired logo.

It maintains Shot Tower Gin’s signature dark wine bottle and white print.

Shot Tower Gin was originally released shortly after Baltimore Whiskey Company opened in 2015, and has been their tentpole product prior to the release of their namesake Epoch Rye Whiskey in March of this year, the company says. The gin takes its name from the Phoenix Shot Tower, which during the 1920s was still one of the city’s tallest structures and was closely associated with the city. 

“Shot Tower Gin was our first product, and we’ve since learned so much about branding, as well as who we are and what we want to present as a company,” says Max Lents, founder. “The new bottles speak better to the world class gin inside, and they also help us tell the story we’re trying to tell with Shot Tower Gin.”

Baltimore Whiskey Company celebrated the release of the new Shot Tower Gin at an event at the Mobtown Ballroom last week. Bottles are available now and will begin to appear on local store shelves soon.

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