Treasury Wine Estates has launched Cavaliere d’Oro, a new Italian wine brand, which will debut in January 2019 in the U.S. market.
This new portfolio is meant to introduce consumers to the wines of Italian regions including Tuscany, Puglia and Sicily. It’s produced in the heart of Tuscany’s Chianti Classico region at the Castello di Gabbiano. Cavaliere d’Oro, which means “The Gold Knight,” is from a property that has made wines since 1480.
The portfolio comprises 13 wines, offered across three tiers priced between $10 and $40:
- The Chianti range includes premium Chianti variations, including Chianti Classico DOCG and Super Tuscan wines.
- The Regional range extends Cavaliere D’Oro to Italy’s growing regions in and beyond Tuscany, including Sicily and Puglia, including Primitivo, a Tuscan red blend, and Terre Siciliane.
- The Light and Refreshing range rounds out the portfolio with a collection of white wines including Pinot Grigio and Prosecco
“With the introduction of Cavaliere d’Oro, Treasury Wine Estates is pleased to offer Italian wine that is accessible, full of style, and which embodies the Italian way of life,” says TWE Chief Marketing Officer Michelle Terry. “This new brand looks to disrupt an old-world wine category as a collection of wines sourced from multiple regions, with accessibility and quality cues.”
Terry notes that the new portfolio expands the company’s global wine offering, supplementing its Australian, American and French portfolios.
Tuscan native Federico Cerelli will continue as winemaker for Cavaliere d’Oro, having produced wines for Gabbiano since 2011. He has served on the official DOCG Commissions of the Chambers of Commerce of Florence and Siena and has taught at the National Organization of Wine Tasters (ONAV) in Florence.