As the health-conscious trend continues to permeated the alcohol category, Keel Vodka has launched as a 23.8%-ABV vodka.
Made of Idaho potatoes and “rocky mountain glacial snowmelt,” Keel features a nutrition label on the bottle. It has zero carbs, zero sugar and only 58 calories per serving.
“23.8% is the height at which your pallet can taste the most flavor without being overpowered by the alcohol,” the company says in a press release, “the point of optimum taste.”
Keel Vodka is currently available in 12 states, including Rhode Island, Massachusetts, Maine, New Hampshire, New York, Colorado, Florida, Georgia, Indiana, Texas, New Jersey and Connecticut.
The brand targets the active-lifestyle consumer. Its backing partner is former New England Patriots All-Pro Offensive Tackle Matt Light.